NAYMOBILE WILL MEET THE SAME CHALLENGES AS O2

Mobile communication is now a real commodity. The entry of Nay and its brand Naymobile into the market with Orange, T-Mobile and O2, only confirms this. But of course it doesn’t mean that anyone can become their rival. And you don’t even have to have a lot of money to become one. What is necessary for cooperation with one of them is to offer something attractive. And the biggest Slovak retailer of consumer electronics has things to offer. Besides that, it has also been a little lucky. It’s development plans overlapped conveniently with O2’s attempts at a bigger market share. Peter Zálešák, head of board, talked about Nay planning to enter the mobile business at the end of February. His plans took on concrete form last week when the company, under the Naymobile brand, launched service with prepaid cards. In terms of reasons to widen their business portfolio, besides “new added value for customers,” “differentiation from the competition,” and “expected higher loyalty on the part of customers,” the Nay boss mentions one more: an interest in increasing the company’s revenues.  Pg 44