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FILE - In this Nov. 19, 2013, file photo, the shadow of a pedestrian is cast under a sign in front of JPMorgan Chase & Co. headquarters in New York. After having just been awarded a multibillion-dollar settlement stemming from the financial crisis, the investment giant launched the hashtag (hash)AskJPM for people to ask career advice questions. But the move badly underestimated consumer sentiment toward banks and showed a tone of deafness to how social media works. (AP Photo/Seth Wenig, File)