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** ADVANCE FOR FRIDAY, DEC. 22--FILE **The isle of a Tallahassee, Fla., Target store is a virtual gridlock of shopping carts as customers take advantage of early store hours looking for bargains and sales, in this  Nov. 24, 2006, file photo. There's no doubt Americans are materialistic about Christmas. Almost half of all Americans crammed stores on the day after Thanksgiving this year, the traditional beginning of the holiday shopping season. By the time the Christmas shopping season is over, th