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An undated photo provided by HelloFresh shows a HelloFresh dinner kit. HelloFresh, based in New York, ships ready-to-cook dinner kits to subscribers with everything needed to whip up a meal, from the raw meat and fish to vegetables and spices. Targeting busy consumers, Blue Apron and fellow startups HelloFresh and Plated are trying to make cooking at home easier and cheaper than dining out or ordering in. (AP Photo/HelloFresh)